Estimated reading time: 2 minutes, 43 seconds
I am always working my marketing mind around why one place is better than the next. Like why so many folks frequent one restaurant over another. At Flying Pie, we had folks ordering several times a week. Our goal was to “Make their visit the highlight of their week.” This set the expectation pretty darn high.
Here at Levco, our simple goal is “To create enthusiastic referrals.”
One of the ways we set ourselves apart from the competition is the way we do our work and how we handle the remodeling experience. We don’t have any proprietary materials, and we don’t necessarily do any unique things. My catchy slogan could have something to do with it: “If you’re not having fun, you’re not doing it right.”
In the restaurant world, one way this is done is to make some sort of unique thing or flavor that can only be gotten at your establishment, IE “Special Sauce”
In the remodeling world, rarely does anyone remodel several times with different contractors to be able to tell the difference between them. This is a frustrating conundrum. To overcome this is quite a challenge. This means that our first impression must be solid. To make sure it is, we made our own “Special Sauce.”
Levco’s “Special Sauce” recipe:
- Show enthusiasm for the project
- Develop trust
- Have a process that makes sense
- Exude professionalism
- Pay attention to details
- Provide clever ideas and design solutions
- Show examples of projects where similar problems have been solved
- Communicate often and clearly
One local competitor is following my brother Maurice’s Houzz site and asking questions like, “Where are you getting your cabinets?” In another instance, I had a meal at a friend’s house and I caught myself asking where the barbequed steak that just blew me away came from. “From a cow” Duh.
The point is that the ingredients are all the same, it’s how they are used or modified to be great that makes good impressions. Knowing where the cabinets are coming from is no more helpful than knowing where the meat came from.
It is like what makes one artist’s painting more valuable than the next. The medium is canvas and paint. “It is the artist’s use of the medium,” says my brother Jeffrey.
In our case, it is about how we do our work and how we treat each other and our clients. It is about good design, craftsmanship, and our process. It’s about our documentation, the sort of thing that is just not canned. It’s Levco’s Special Sauce if you will.
Now in our 8th year, we have started to come into our own. Thank you to all those clients that have helped us refine our processes and have honed us into a well-oiled machine.
Your comments are welcome. To ask questions or get more information about remodeling, click here to email me directly, or call 208-947-7261